On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it generate significant revenue from advertising? Will people sit down in their living rooms and turn on a podcast to watch, en masse? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor Daniel Konstantinovic. Listen everywhere, and watch on YouTube and Spotify.
54% of shoppers lose confidence after scam encounters, making prevention a growth lever, not just compliance.
Email remains consumers’ preferred marketing channel, but tailored, intentional outreach is necessary to cut fatigue and drive results.
Lower commissions and alt billing weaken Google’s grip through 2032, widening brands’ paths to users.
71% of moviegoers are more likely to watch a film after seeing social ads, showing how online buzz drives real-world ticket sales.
Early talks suggest OpenAI may plug into TTD’s pipes, helping to scale ads fast and offer familiarity to cautious advertisers.
It’s looking at powering ads in third-party chatbots, extending its ad business beyond retail media.
SearchAtlas pushes marketers to manage AI agents—not dashboards—as stacks consolidate.
By merging entertainment, info, and news, it’s compressing user behavior and forcing brands to rethink channel strategy.
Expanding attribution data to likes, comments, saves, and shares shows social’s rising ad clout beyond clicks.
On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
Its automation pitch at MWC targets telecom cost pressure, not layoffs, tying AI to reliability and revenue protection.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Meta will notify parents of repeat self-harm searches amid mounting lawsuits, raising the bar for brand safety and youth targeting.
Meta locks in a five-year supply of AI compute power, enabling speedier advancements in AI and creative development.
Consumer trust drops as brands boost spend, risking ROI by chasing production scale over authenticity.
It refuses unlimited DoD access, risking action from the Defense Secretary as AI ethics collide with military demands.