Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.
Chatbot use is increasing basket sizes and conversion rates.
As device sales stall, AI coaching and community features make subscriptions stickier than fitness gadgets.
On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it generate significant revenue from advertising? Will people sit down in their living rooms and turn on a podcast to watch, en masse? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor Daniel Konstantinovic. Listen everywhere, and watch on YouTube and Spotify.
As early movers launch ads within OpenAI's ChatGPT, they're closely watching how consumers interact with their campaigns and where this emerging channel fits within broader strategies. “Investment in technology and AI…goes hand-in-hand with great experience,” said Target CEO Michael Fiddelke, at the retailer’s 2026 Financial Community Meeting. “We know those tech investments pay off with stronger experience, whether that's digital or whether that's in-store.”
The company is shifting tactics as users prefer to purchase on retail sites rather than in chatbots.
Querying vast troves of financial data is getting easier.
85% of healthcare orgs plan to boost agentic AI spending and expect near-term savings. Amazon has the technical edge, but may face an uphill battle against entrenched healthcare vendors.
78% of SMBs worldwide say faster content creation is the leading benefit of using LLMs for digital marketing, according to an October 2025 survey from GoodFirms.
Early talks suggest OpenAI may plug into TTD’s pipes, helping to scale ads fast and offer familiarity to cautious advertisers.
Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
Buying moments are surfacing everywhere; in search results, social media, streaming platforms, and the AI tools guiding consumer choices. For retailers, that means rethinking how conversion happens and reshaping commerce operations for a world where any touchpoint can become a point of sale.
While ChatGPT still leads, Anthropic slashed churn by 20 points, proving retention—not downloads—is the real battleground.
Its platform tackles AI workflow chaos with context graphs, custom agents, and tighter IT controls.
A Santander-Mastercard pilot shows AI can transact—forcing brands to rethink the funnel.
It’s looking at powering ads in third-party chatbots, extending its ad business beyond retail media.
OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
Meta’s test underscores a fight to own high-intent discovery and loyalty.
New studies show the limitations of relying on AI tools for health answers. Platforms must tighten safeguards and educate users on smart prompting.