News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
Brands reallocate budgets to blend TV scale with targeting, but walled gardens risk eroding efficiency.
Middle East unrest disrupts retail and travel, imperiling a crucial sales engine.
By merging entertainment, info, and news, it’s compressing user behavior and forcing brands to rethink channel strategy.
Expanding attribution data to likes, comments, saves, and shares shows social’s rising ad clout beyond clicks.
44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.
The banking industry should not underestimate it.
The company shows one way lending technology is changing.
Banks must better address consumers’ financial wellness needs.
Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”
Retail media has reached a point where measurement is table stakes. But what table stakes actually look like is changing fast. With the launch of its latest measurement tool, Kroger Precision Marketing (KPM) is signaling its priorities for retail media measurement: Speed, incrementality, and clearer decision-making.
While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.
Meta is targeting retail media budgets with product set optimization and insights to bring SKU precision and challenge onsite networks.
Higher gas and delivery costs add fresh volatility to an already fragile retail outlook.
While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.
Only 6% of marketers have fully deployed AI into workflows. Data silos and weak ROI proof stall progress.
Restaurant reservations become measurable media, as OpenTable’s pay-per-seated-guest model links ad spend directly to confirmed dining occasions.