Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.
With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
B2B outpaces DIY as acquisitions and project tools offset soft housing demand.
It turns TV home screens into performance media, nudging budgets beyond in-stream video.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
It acquires Cavalry and MangoAI to merge creation, deployment, and AI optimization in one loop
On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.
Trump pivots to new duties, muting a hoped-for $13 billion retail lift and prolonging uncertainty.
TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.
Nearly half of its store openings this year will be for its value-oriented No Frills and Maxi banners.
OpenAI teams with BCG, McKinsey, Accenture, Capgemini as AI shifts from pilots to integration.
94% of users think they encounter genAI online, but just 44% can spot it, fueling the need for labels and tougher brand transparency.
The tool lets brands spin 30-second tracks from text, photos, or videos, threatening stock libraries and startups.
43% of shoppers worldwide say difficulty assessing product quality is the main reason they avoid buying certain products on online marketplaces, making it the leading barrier to purchase, according to a January report from ChannelEngine and Sapio Research.
The Supreme Court has ruled that most of President Donald Trump’s tariff policies, which were imposed under the International Emergency Economic Powers Act (IEEPA), are unconstitutional.