74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.
Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.
On Jan. 25, Netflix livestreamed climber Alex Honnold scaling Taipei 101, one of the world's tallest buildings, without ropes or safety gear. The event brought in over 6 million viewers, and continued the streaming giant's investment into live, tentpole events that could change how marketers approach streaming campaigns.
Revenue gains from personalization are clear, but siloed data and slow AI rollout keep scale out of reach for brands and agencies.
Dentsu is entering repair mode; a record impairment and leadership shift mark a pivot toward cost control and disciplined capital allocation.
Marketers fear AI flooding search and inboxes, eroding differentiation just as SEO, email, and traffic performance slide.
Restaurant industry sales will inch up 1.3%, but only chains with clear value and identity will win.
Podcasts turn attention into action as opt-in listening drives searches, site visits, and a 22% purchase rate.
Agency roles are shifting upward; execution is becoming software, while oversight, integration, and governance gain importance.
Lawmaker and user backlash kills Flock partnership, exposing limits of opt-in AI surveillance plays.
AI tools are becoming some travelers’ first stop, reshaping discovery and pressuring search-driven players.
77.5% of US CEOs anticipate inflation will negatively affect their business forecasts, making it the leading concern ahead of tariffs (70.6%) and US-China relations (68.6%), according to a November survey from Stagwell, The Wall Street Journal, and the National Research Group.
Retailers can now pay to surface products alongside AI recommendations in high-intent moments.
Fines and tax probes test regulators’ limits, but its market grip remains firm.
Internal docs clash with trial defense, raising risks for youth targeting and “time spent” metrics.
Gaming’s 42% jump and ChatGPT’s ad push signal a 2026 reset.
Roku wins in Q4 with $1.4 billion in revenues and 145.6 billion streaming hours, cementing its CTV scale and ad growth edge.
On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.
Engagement peaks at 1 to 3 minutes, dips at 3 to 5, then rebounds, challenging the “shorter is better” playbook.