HBO, Netflix, and Apple use companion podcasts to fight churn, turning fandom into hours of opt-in engagement.
Value menus and nostalgia-fueled promotions drove 2025 gains, even as food costs surged.
Tariff strain and US volatility are pushing both companies to focus on international markets.
On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.
Engagement peaks at 1 to 3 minutes, dips at 3 to 5, then rebounds, challenging the “shorter is better” playbook.
From drafts to tunable feeds, platforms are using small updates to boost engagement and meet user expectations.
59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.
The world’s biggest You-Tuber pioneers influencer-branded financial products
TD Bank is pushing the human touch as it spends heavily on technology.
Crypto is increasingly mainstream, but community banks could be playing with fire.
On February 20, eBay’s updated user agreement goes into effect, banning third-party AI agents that autonomously buy for consumers, targeting the emerging “buy-for-me” tools designed to handle discovery, decisioning, and checkout.
On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley.
Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.
Roundel joins OpenAI’s pilot to capture high-intent AI shopping moments.
Amazon’s Twitch platform is testing pause ads as 51% of viewers act on them, betting on less intrusive formats to drive livestream reach.
As conversational AI becomes a new entry point for discovery, advertisers are rethinking how relevance and usefulness show up in these environments. Roundel’s pilot with OpenAI offers an early look at what user-first advertising could mean inside AI-driven conversations.
Most AI users feel more productive, but faster cycles raise intensity, multitasking, and hidden strain.
Estée Lauder sued the retailer over counterfeits, alleging lax oversight.
Reddit is entering its yield phase; new leadership hires and AI tools aim to convert strong engagement into scalable, higher-value ad revenues.
The company will spend $600 million on marketing, innovation, and value initiatives as it prioritizes growth over market returns.