Paramount upped cash guarantees and fees in its WBD offer, betting richer terms can beat Netflix despite repeated board rejections.
Record subscriptions and better-than-expected revenues boosted shares 15%, but users—not ads—are still doing the heavy lifting
TikTok and Uber turned TV ads into app engagement, showing the game now drives measurable action, not just buzz.
Meta spent heavily on unskippable TV to sell teen safety, treating paid media as reputation risk management.
Racial representation in Super Bowl ads rose versus last year but lagged behind 2024, while celebrities skewed white and LGBTQ visibility fell again.
Over 30% of 2025 NFL views came in the offseason, proving digital sports content lives on far beyond game day.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Banks do not face primary-account switching overnight but may slowly bleed customers and struggle to attract first-time account owners.
FIs that follow new rules and manage risk responsibly have less to worry about from highly volatile price movement.
Now is the time for board-level discussions about AI-enabled applications that could specifically influence bank operations and how to take advantage.
Allbirds and Warby Parker built their brands as digitally native vertical brands (DNVBs), cutting out the middleman to offer lower-priced products directly to consumers. Now, they’re confronting many of the same challenges as legacy brands: slowing ecommerce growth, rising customer acquisition costs, and an increasingly crowded competitive landscape.
Dollar General's retail media network DG Media Network is leveraging its massive physical footprint and growing digital capabilities to create a unique offering for advertisers seeking to reach rural and suburban America.
Fan remixes are turning into an attention engine, and brands that design for reinterpretation stand to win.
Joybuy, the Chinese ecommerce retailer’s UK site, is scheduled to launch in March.
Algorithms now shape most ad spend: Decisioning is expanding beyond targeting, increasing scale while adding opacity across planning, execution, and measurement.
Gen Z alcohol abstinence dropped by as much as 10 percentage points in Italy and 9 in the UK YoY, according to a December report from IWSR.
Winning back shoppers will require sharper value, better stores, and stronger loyalty.
Emotion won at the Super Bowl as Ring, Budweiser, and Amazon topped iSpot rankings by pairing heart, nostalgia, and humor with brand recognition.
Regulators say limiting rival chatbots on WhatsApp could breach competition rules and reshape AI distribution power.